Although Coca Cola may be stronger than Pepsi world, but in the Vietnam market Pepsi had the advantage because more is traversed before. Coca Cola wants to capture the market share of pepsi, the company needs to have many other campaigns with Pepsi. Pepsi is diversification of its products. Coca Cola also produce only the products of the beverage. So, the new strategy required the Coca in the win market share in Vietnam and compete with the new airline as Tan hiep Phat,
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