IKEA franchise in India will be a successful business if they use the strategies that ikea has recommended. The first recommendation is that the product standard, the layout and the service is kept the same as other shops. Strategy that IKEA has to manage the activity should be kept the same, as it works in other countries. This will mean that the process of planning activities will run with ease as they did nothing to ensure the efficient operation and good organization. Due to currency fluctuations, IKEA could incur a loss. minimize the risks need to be taken to avoid this. A proposal that can be used to counteract this is, according to (Stanford Administration Guide, 2015) is a foreign exchange contract can be established. Foreign currency contracts set the rates so the company can do the transactions between each other without changing the rate. This will stabilize the currency fluctuations and reduce the risk of damage to the IKEA. If this proposal were put into place, it will have a very positive impact, this recommendation aims to maximize profit by reducing the losses might be capable in financial sector of IKEA.
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