EXECUTIVE SUMMARY Domestic confecti

EXECUTIVE SUMMARY Domestic confectionery industry condition: Confectionery is known as one of the sectors growth and stability in Vietnam. The role of confectionery industry is increasingly asserted while holding a large proportion of the food industry (up from 20% to 40% in 10 years). Vietnam currently has 30 manufacturing enterprise scales. This is about 1,000 small manufacturing base and a number of companies are importing foreign candy. The local firms dominate the market, in which the market now accounts for a large proportion (Kinh Do Corporation, Hai Ha Confectionery JSC, JSC BIBICA) is 42%, other 38% now. Goods imports accounted for only 20%. Kinh Do corporation try to make some strategic for sales marketing: • Promotional activities increase in packaged food due to the poor economy • Health awareness continues to influence new product development and marketing campaigns • Tougher competition encourages local manufacturers to make more efforts to remain competitive • Private label becomes more popular in packaged food • A positive outlook for packaged food over the forecast period Recognizing consumers are increasing for health problems related to sugar intake, so obesity, diabetes or high blood pressure are considered to be a major problem for manufacturer’s cake candy. Therefore, to meet the diverse needs of different customer groups, the company is moving in the direction of investment products and confectionery functional health benefits. Moreover, after a long time stable operation in the confectionery industry, KDC is making an important turning point in deciding deeper into fast moving consumer goods (FMCG) sectors such as food and beverages. Specifically, Kinh boost investment in three items: noodles (comprehensive cooperation with Saigon Vewong), vegetable oil (24% of 3
5. Sales Strategy the shares purchased Vocarimex, towards raising the level of investment up 51%). 1.1 Background In the long term, the confectionery industry continues to be identified with strong growth potential due to factors such as young generation, healthy awareness of the increasing, along with the investment in the sector is growing. Kinh Do Corporation is a business group of Vietnam with an emphasis on food production, including baked goods, confections, snacks and soft drinks. Kinh Do is operating with a range of Strategic Business Units, includingthebrandnamesofMerino,Celano,Solite,AFC,Cosy,Slide,Sachiandsoon. EachoftheseSBUshas particular mission and goal, which can be planned independently towards others. The corporate group also includes companies in the fields of financial services, real estate and a retail bakery chain. Kinh Do Corporation manages a wide range of brand names like buns, cookies, crackers, snacks, cakes, ice creams, moon-cakes. And instant noodles, cooking oil are the two new products that come onto the market in 2015. Kinh Do is a well-known brand in Vietnam, it was confirmed by the heart of the founders, quality products and the trust of consumers. In 1993, Kinh Do was found by Tran Kim Thanh with net income 14 billion VDN and 6000 labors. Now, Kinh Do Corp. is developing many stores at HCM city and spread out 64 provinces with more 150 distributors. 1.2 Objectives In FMCG, noodles are suitable for stepping into other business areas of staple foods. According to Nielsen, the noodles outlets across the country more than the confectionery outlets. If business success noodles, then from the distribution point is, sold more other essential foods with wheat will come easier. There are specific essential food items, we will soon be announced to the market. The goal of the business is aimed at the family kitchen Vietnam, so instant noodles, cooking oil, sauces, etc. will be the 4
6. Sales Strategy main products in 2015. Besides, there are many other products launched in the near future. On the road ahead, Kinh Do Company has 3 main objectives in the future plan: • First, KDC will focus on the some areas of business strategy "Food & products essential" to bring "happiness" to everyone. • KDC focus on supermarkets and schools by directive and in-directive way. • Expanding the joint venture, association, cooperation with partners, bringing the brand grows economic. KDC will continue to seek investment opportunities in companies consistent with the strategy of food and essential products (food & flavor). 1.3 Overview Kinh Do’s strength:During 1994-2012, Kinh Do has launched one after another: snack (1994), cookie (1996), bakerycake (1997), moon cake (1998), chocolate (1998), Solite soft cake (2005), Wei Yo yogurt (2007) andSachi rice snack (2012). Therefore, Kinh Do workforce acquired professional skills and tactics in promoting new product to their customers, dealers, and intermediaries. And on strategic scope, Kinh Do Directorsand senior managers also acquired experience inmanaging resources forpromotional campaigns, and inamplifying their reputation advantages for instant noodle: • Kinh Do’s experience in launching new products • Expansive distribution network • Food safety production system • Long-established relationship between • Stable financial situation

Kết quả (Anh) 1:

EXECUTIVE SUMMARY Domestic confectionery industry condition: Confectionery is known as one of the sectors growth and stability in Vietnam. The role of confectionery industry is increasingly asserted while holding a large proportion of the food industry (up from 20% to 40% in 10 years). Vietnam currently has 30 manufacturing enterprise scales. This is about 1.000 small manufacturing base and a number of companies are importing foreign candy. The local firms» dominate the market, in which the market now accounts for a large proportion (Kinh Do Corporation, Two Ha Confectionery JSC, JSC BIBICA) is 42%, the other 38% now. Goods imports accounted for only 20%. Kinh Do corporation to try to make some strategic for sales marketing: • Promotional activities increase in packaged food due to the poor economy • Health awareness continues to influence new product development and marketing campaigns • Tougher competition encourages local manufacturers to make more efforts to remain competitive • Private label becomes more popular in packaged food • A positive outlook for packaged food over the forecast period Recognizing consumers are increasing for health problems related to sugar intake so, obesity, diabetes or high blood pressure are considered to be a major problem for's cake candy. Therefore, to meet the diverse needs of different customer groups, the company is moving in the direction of investment products and confectionery functional health benefits. Moreover, after a long time stable operation in the confectionery industry, the KDC is making an important turning point in deciding deeper into fast moving consumer goods (FMCG) sectors such as food and beverages. Specifically, boost investment in three items: noodles (comprehensive cooperation with Saigon Vewong), vegetable oil (24% of 35. Sales Strategy the shares purchased Vocarimex, towards raising the level of investment up 51%). 1.1 Background In the long term, the confectionery industry continues to be identified with strong growth potential due to factors such as young generation, healthy awareness of the increasing, along with the investment in the sector is growing. Kinh Do Corporation is a business group of Vietnam with an emphasis on food production, including baked goods, confections, snacks and soft drinks. Kinh Do is operating with a range of Strategic Business Units, includingthebrandnamesofMerino,Celano,Solite,AFC,Cosy,Slide,Sachiandsoon. EachoftheseSBUshas particular mission and goal, which can be planned independently towards others. The corporate group also includes companies in the fields of financial services, real estate and a retail bakery chain. Kinh Do Corporation manages a wide range of brand names like buns, cookies, crackers, snacks, cakes, ice creams, moon-cakes. And instant noodles, cooking oil are the two new products that come onto the market in 2015. Kinh Do is a well-known brand in Vietnam, it was confirmed by the heart of the founders, quality products and the trust of consumers. In 1993, Kinh Do was found by Tran Kim Thanh with net income 14 billion VDN and 6000 labors. Now, Kinh Do Corp. is developing many stores at HCM city and spread out 64 provinces with more 150 distributors. 1.2 Objectives In FMCG, noodles are suitable for stepping into other business areas of staple foods. According to Nielsen, the noodles outlets across the country more than the confectionery outlets. If business success noodles, then from the distribution point is, sold more other essential foods with wheat will come easier. There are specific essential food items, we will soon be announced to the market. The goal of the business is aimed at the family kitchen Vietnam, so instant noodles, cooking oil, sauces, etc. will be the 46. Sales Strategy main products in 2015. Besides, there are many other products launched in the near future. On the road ahead, Kinh Do Company has 3 main objectives in the future plan: • First, KDC will focus on the some areas of business strategy "Food & products essential" to bring "happiness" to everyone. • KDC focus on supermarkets and schools by directive and in-directive way. • Expanding the joint venture, association, cooperation with partners, bringing the brand grows economic. KDC will continue to seek investment opportunities in companies consistent with the strategy of food and essential products (food & flavor). 1.3 Overview Kinh Do’s strength:During 1994-2012, Kinh Do has launched one after another: snack (1994), cookie (1996), bakerycake (1997), moon cake (1998), chocolate (1998), Solite soft cake (2005), Wei Yo yogurt (2007) andSachi rice snack (2012). Therefore, Kinh Do workforce acquired professional skills and tactics in promoting new product to their customers, dealers, and intermediaries. And on strategic scope, Kinh Do Directorsand senior managers also acquired experience inmanaging resources forpromotional campaigns, and inamplifying their reputation advantages for instant noodle: • Kinh Do’s experience in launching new products • Expansive distribution network • Food safety production system • Long-established relationship between • Stable financial situation

Kết quả (Anh) 2:

EXECUTIVE SUMMARY Domestic confectionery industry condition: Confectionery is known as one of the sectors Growth and stability that in Vietnam. The role of confectionery industry is increasingly asserted while holding a large Proportion of the food industry (up from 20% to 40% in 10 years). Vietnam has 30 manufacturing enterprise thời scales. This is about 1,000 small manufacturing base and a number of foreign companies are importing candy. The local Firms dominate the market, chứa market now accounts for a large Proportions (Kinh Do Corporation, Hai Ha Confectionery JSC, JSC BIBICA) is 42%, other 38% now. Goods imports accounted for only 20%. Kinh Do try to make some corporation for sales Strategic marketing: • Promotional Activities print tăng packaged food to the poor economy vì • Continues to Influence Health MRE new product development and marketing campaigns • Tougher competition encourages manufacturers to make more efforts into local to Remain competitive • Private label Becomes more Cool print packaged food • A positive outlook for packaged food over the forecast period Recognizing Consumers are tăng for health problems related to sugar intake, compared Obesity, diabetes or high blood pressure are Considered to be a major problem for manufacturer's cake candy . Therefore, to meet the needs of khác DIVERSE customer groups, the company is moving in the direction of Investment products and confectionery functional health benefits. Moreover, after a long time stable operation in the confectionery industry, is making an important, KDC turning point in Deciding Deeper Into The Fast Moving Consumer Goods (FMCG), food and beverages sectors như. Specifically, Beijing Investment boost print three items: noodles (Comprehensive Cooperation with Saigon Vewong), vegetable oil (24% of 3
5. Sales Strategy Vocarimex the Shares purchased, raising the level of Investment Towards up 51%). 1.1 Background In the long term, the confectionery industry to be Identified with strong Continues Growth Factors potencial như Due to young generation, healthy MRE of the tăng, along with the Investment in the sector is Growing. Kinh Do Corporation is a business group with an emphasis of Vietnam on food production, gồm baked Goods, confections, snacks and soft drinks. Kinh Do is operating with a range of Strategic Business Units, includingthebrandnamesofMerino, Celano, SOLITE, AFC, Cosy, Slide, Sachiandsoon. Particular EachoftheseSBUshas mission and goal, can be planned independently mà Towards others. The corporate group includes companies in the fields cũng of Financial Services, real estate and a retail bakery chain. Kinh Do Corporation Manages a wide range of brand names like buns, cookies, crackers, snacks, cakes, ice Creams, moon-cakes. And instant noodles, cooking oil are the two new products come onto the market print mà 2015. Beijing is a well-known Because brand in Vietnam, it was Confirmed by the heart of the founders, quality products and the trust of Consumers. In 1993, Kinh Do was found by Tran Kim Thanh with net income of 14 Billion VDN and 6000 labors. Now, Kinh Do Corp. Developing many stores is at HCM city and spread out 64 tỉnh with more 150 distributors. 1.2 Objectives In FMCG, noodles are Suitable for stepping Into which areas of staple foods other business. Theo Nielsen, the noodles Outlets across the country More Than The confectionery Outlets. If business success noodles, then from the distribution point is, sold more other essential foods with wheat will come Easier. There are specific essential food items, We will soon be announced to the market. The goal of the business is Aimed at the family kitchen Vietnam, compared Instant Noodles, cooking oil, Sauces, etc. sẽ the 4
6. Sales Strategy 2015. Besides the main print products, there are many other products in the near future Launched. On the road ahead, Kinh Do Company has 3 main Objectives in the future plan: • First, KDC will focus on the business strategy of some areas to "Food & products essential" to bring "happiness" to everyone. • KDC focus on Supermarkets and schools by directive and in-directive way. • Expanding the joint venture, association, Cooperation with partners, Bringing the brand Grows Economic. KDC will continue to seek companies Investment Opportunities Consistent with the strategy ins of food and essential products (food & flavor). 1.3 Overview Kinh Do's strength: During 1994-2012, Kinh Do has Launched one after another: Snack (1994), Cookie (1996), bakerycake (1997), moon cake (1998), chocolate (1998), SOLITE soft cake (2005 ), yogurt Yo Wei (2007) andSachi rice snack (2012). Therefore, Kinh Do workforce acquired professional skills and tactics to ask for their print customers table promoting the new product, dealers, and intermediaries. And on Strategic scope, Kinh Do Directorsand senior managers am also acquired experience inmanaging resources forpromotional campaigns, and inamplifying có reputation Advantages for instant noodle: • Kinh Do's experience printing launching new products • Expansive distribution network • Food safety production system • Long-established relationship giữa • Stable Financial situation