I initiated conversations with these friends, naturally discussing their preferences in food. This provides a seamless segue to introduce carbonated drinks into our discussions, with a focus on KIDO's mooncakes. Subsequently, I began to unveil the nature and objectives of the research, along with my commitment to its success. Once my friends were sufficiently informed about the research, I extended a formal invitation to participate in a qualitative interview. I assure them of the utmost privacy and also presented promotional incentives as a token of appreciation for their participation. This approach ultimately leads to their consent to be interviewed, making them ideal candidates for this research.
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