PR includes activities to enhance the awareness of the customers of the company's products. The differences of online PR and PR direct is the online company to use the e-tools to reach customers. The Middle Kingdom has the popular networking sites such as Facebook, etc and web page, through this they announce the next promotion to attract customers. Not only that, through the charity program, they also made a good impression in the loss of customers. As the broadcasting organisation of free books for students. Make up the Forum, gathering those who are passionate with coffee. The skilled entrepreneurs have participated in such events help the Central Plains have been good impression, increasing reputation.
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