SUMMARY New rural construction is a major policy of the party and our country today. With the goal of building a new countryside and more modern development, construction of the new countryside are being deployed nationwide. The evaluation of new countryside building process is done through the 19 criteria, including the 7th criteria is criteria for construction of rural markets. Therefore the determination of the factors impacting investment decisions to build rural markets is urgently needed for the most effective investment, contribute to the building of a new countryside. The subject has done research on rural market construction status on An Giang Province in recent years, thereby building questionnaire and interview our experts are leaders of Government and businesses have joined the rural market construction. Through interview results were found to be factors affecting the decision to invest in construction of the new countryside: the elements in terms of politics, law and the re-establishment of local government is the most important, followed by the elements of culture, society, people's customs , elements of market demand, the elements of the local economic situation, finally the elements of capital. Based on the research results, the subject also proposed a number of solutions, proposals aimed at improving the efficiency of investment in construction of new rural markets. In which the most important are administrative reform, simplify procedures, have good incentive to investors, and the planning, market design is consistent with the General plan and the agreement of the sale.
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