SERVQUAL is a quality management framework, it was first published in 1985, Valarie A. Zeithaml 1988 by, A. Parasuraman & Leonard L. Berry. This model, with the aim to measure the quality of service in the field.
This model was developed by a group of authors from the US, 'Parasu' Parasuraman, Valarie A. Zeithaml and Len Berry, in 1988. Its effect is to highlight the main components of a high quality service . This image TMO 5 Administration- reliability factors, ensure, tangibles, empathy and response
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