Firms that pursue a global standard

Firms that pursue a global standardization strategy focus on increasing profitability and
profit growth by reaping the cost reductions that come from economies of scale, learning
effects, and location economies; that is, their strategic goal is to pursue a low-cost strategy
on a global scale. The production, marketing, and R&D activities of firms pursuing a
global standardization strategy are concentrated in a few favorable locations. Firms pursuing
a global standardization strategy try not to customize their product offering andmarketing strategy to local conditions because customization involves shorter production
runs and the duplication of functions, which tends to raise costs. Instead, they prefer to
market a standardized product worldwide so that they can reap the maximum benefits
from economies of scale and learning effects. They also tend to use their cost advantage
to support aggressive pricing in world markets.
This strategy makes most sense when there are strong pressures for cost reductions and
demands for local responsiveness are minimal. Increasingly, these conditions prevail in
many industrial goods industries, whose products often serve universal needs. In the semiconductor industry, for example, global standards have emerged, creating enormous demands
for standardized global products. Accordingly, companies such as Intel, Texas Instruments, and Motorola all pursue a global standardization strategy. However, these conditions are not yet found in many consumer goods markets, where demands for local responsiveness remain high. The strategy is inappropriate when demands for local responsiveness are high

Kết quả (Anh) 1:

Firms» that pursue a global standardization strategy focus on increasing profitability andprofit growth by reaping the cost reductions that come from economies of scale, learningeffects, and location economies; that is, their strategic goal is to pursue a low-cost strategyon a global scale. The production, marketing, and R & D activities of firms» pursuing aglobal standardization strategy are concentrated in a few favorable locations. Pursuing firms»a global standardization strategy try not to customize their product offering andmarketing strategy to local conditions because customization involves shorter productionruns and the duplication of functions, which tends to raise costs. Instead, they prefer tomarket a standardized product worldwide so that they can reap the maximum benefitsfrom economies of scale and learning effects. They also tend to use their cost advantageto support aggressive pricing in world markets.This strategy makes the most sense when there are strong pressures for cost reductions anddemands for local responsiveness are minimal. Increasingly, these conditions prevail inmany industrial goods industries, whose products often serve universal needs. In the semiconductor industry, for example, global standards have emerged, creating enormous demandsfor standardized global products. Accordingly, companies such as Intel, Texas Instruments, and Motorola all pursue a global standardization strategy. However, these conditions are not yet found in many consumer goods markets, where demands for local responsiveness remain high. The strategy is inappropriate when demands for local responsiveness are high

Kết quả (Anh) 2:

Firms That pursue a global strategy Standardization Increasing focus on profitability and
profit Growth by Reaping the cost reductions come from economies of scale mà, learning
effects, and location economies; That is, spend the weekend Strategic goal is to pursue a low-cost strategy
on a global scale. The production, marketing, and R & D Activities of Firms pursuing a
global strategy Standardization are Concentrated in vài Favorable locations. Firms pursuing
a global strategy Standardization customize try not to ask for their product offering to local andmarketing conditionsEND_SPAN vì customization strategy involves shorter production
runs and the duplication of functions, mà tends to raise Costs. Thay, They prefer to
market a standardized product worldwide over mà can chúng Reap the maximum benefits
from economies of scale and learning effects. They spend the weekend cost cũng Tend to use Advantage
to support aggressive pricing in World Markets.
This strategy makes sense khi nhất there are strong pressures for cost reductions and
Demands for local responsiveness are minimal. Increasingly, những conditionsEND_SPAN prevail in
many industrial Goods industries, often Do có products serve universal needs. In the semiconductor industry, for example, global standards have emerged, creating Enormous Demands
for standardized global products. Accordingly, companies như Intel, Texas Instruments, and Motorola all Standardization pursue a global strategy. Tuy nhiên, những conditionsEND_SPAN are not yet found in many consumer Goods Markets, where Remain High Demands for local responsiveness. The strategy is khi Inappropriate Demands are high for local responsiveness