This study aims to provide a holistic view of the strengths, weaknesses, opportunities and challenges in sports marketing activities of the sports Corporation Geru Star in the last time. Give the contributing solutions to improve the effectiveness of the marketing activities of the unit to be better in the future include: The market research phase, segment and select key markets; Implementation plan Marketing Mix with the research process and implementation related to the product, the price of the product, distribution, and promotion of the mixture
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