. Enterprises in the country are also subject to the stiff competition with foreign corporations. From the beginning of 2009, the import of cheap jewelry items from China, cheap diamond from India were huge for the trading business in jewelry of Vietnam. -The economic situation in the world and Vietnam's two biggest impact to revenue and revenue structure of PNJ because jewelry is not the essential needs of the plight of people save spending. But in return, revenue from gold pieces will increase due to people and businesses buy because of the reserve needs.
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