This section of the product distribution. Piaggio also need to apply the strategy of indirect distribution through intermediaries such as distributors and retailers. Therefore, consumers can buy the motor Guzzi in the showroom or in smaller retailers around Vietnam. Piaggio can save a large amount of the costs, and the company can bring to customers have more options when shown together with other brands. Therefore, it will help the Piaggio directly compete with its competitors. This is considered a challenge for Piaggio.
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