In personality, habits and culture, women are always caring for them and their relatives. Their purpose when shopping, Personal usage is 54%, for family is 30%, for gift is 16%. Looking at these figures, one can see more clearly. Bollywood always interested people around by women have a huge influence on consumer behavior. They rate shoping for family and to gift, 46%(30% + 16%) near by the rate they shopping for individuals. Vietnam Women often must go shopping need for family.
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