Rate of return on equity is a key indicator to evaluate the efficiency of operations of the business through effective use of equity. Table 2.16 shows the company's ROE increased steadily over the three years, from 13.68% in 2012 rose 18.76 percent in 2013 and 2014 27.67%. Reasons ROE increase in 2013 is due to net profit increased slightly, while approximately 20% equity back decreased 13% from the year 2012. Also in 2014, while the equity has risen again with 31% but net profit also increased with increased levels over 90% over the previous year. Speed increase of the profit was much higher than a rate increase of equity makes ROE constantly rising. ROE increase is as high as the year 2014 demonstrates the company the more effective use of capital by shareholders
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