Cocacola research and noticed that the Vietnamese market is very diverse. 2 the main target coca cola wants to bound, it is about the geography and the consumer. Geography: Coca cola tried to distribute with dense network from the city to the countryside, from plain to mountains, from the South into the North, but still the main emphasis in the densely populated centres. The product of Coca cola almost available everywhere, from the cafes, pubs, large and small refreshments. Currently, Coca cola has the head office in Hanoi, Da Nang, Ho Chi Minh and gradually expanded to the neighboring cities. After studying carefully Vietnam marketplace, Coca-Cola asserted here is that these cities have the ability to consume their products highly.About consumers: Coca cola VN almost focused on youth and youthful style with coca cola is successful according to the survey, it has been "well received".Coca cola company has many types of drinking water with different code patterns, tastes, new to meet the diverse needs of customers, such as: Coca less gas, Sprite, Fanta Sarsi, Crush, ...
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