From the result of data analysis, we can make explanation why safe vegetable product is slowly consumed currently in Ho Chi Minh City. That safe vegetable is slowly consumed in Ho Chi Minh City regardless of supply has not met demand can be translated to consumers have low purchase intention for this product. So the reasons could be as follows:• The first main reason is consumers don't perceive safe vegetable as inexpensive or cheap product. In another way we can say they are considering safe vegetable as expensive product and that mostly obstruct their purchasing.• The second main reason is consumers do not fully trust in quality of safe vegetable product which also play a significant impact on their purchasing.From the analysis results are from data collected through research, there are two gnuyeen, a major cause for products in HCMc sold slowly. The first reason is that the perception of price; consumers always think products will be priced very high and they usually tend to save on the cost of living so they will not choose the line of products. The second reason is that no customer confidence. Consumers always feel afraid when using the clean, beautiful vegetables because they think that manufacturers will use much of substance or substances tẳng growth to vegetables always clean and Nice.
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