Usually the higher level administrators are not aware of that and their leadership styles influence how to spirit of cooperation within the company. They can accidentally create a barrier for the collaboration of the staff and do affects the transfer of messages that the brand wants to bring to our customers. They often look at their business as a "big picture" rather than an "overall picture". The leaders also often ignore the overview about the people in '' first-line ''-who are often faced with direct customers-that for promoting "the strategic changes". A brand has succeeded or not, that depends on the daily actions of the leader and all of their employees, they have accompanied promises that the brand that is committed to bringing the customer and the company that built an emotional relationship with his staff or not
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