After the hot growth phase with a series of brand engagement, soluble coffee market Vietnam is gradually condensed package in hand 3 Mr. big: Vinacafe bien Hoa-Nestle-Central Plains. The more attractive markets, the dig took place as fierce. Vinacafé is still the number one brand with about 33% of the market, according to Euromonitor's figures as of 2011. Nestcafe also are pursuing very drastic steps and holds about 31% of the market. The Central Plains and the brand of instant coffee G7 is currently holding about 18% of the market
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