in Singapore bt can use direct distribution, however, bt VN using both indirect distribution medium medium directly. bt want customers have access to more of their products, however, because bt not have many stores, and this will hinder those who are far from the celebrated restaurant. so bt also indirect distribution for small shops like family mart, so customers can easily buy bread bt. in addition, bt also invested in modern shops, to help customers feel comfortable going to the store. such as equipping wifi, space design, and most especially the open kitchen space can help customers feel invested in the pie of bt
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