If the marketer is doing good job market segment, thereby identifying a niche market segment, will easily lead to success because the market strategy of enterprise based on competence and real advantage of the business fit with the needs of the market. Conversely, if the marketer selects wrong market, the strategy on the theory or measurement would also hardly be able successfully perform, because can marketer has chosen a market too large compared to their ability, or a market that most pressing requirements, most decisions of customers, the enterprise does not have the ability to respond better than the other competitors.
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