a.Chien intensive investment strategy:
This is the old strategy is the company upgraded over time. It's a very effective strategy has helped the company stands in the market when in Hoi An tourism in particular and the country in general has always met these challenges as epidemics, natural disasters and the economic downturn. .. depth investment strategy is increasingly being expanded when the company decided to renovate the hotel system, they invested in upgrading equipment and improving standards for hotel star rating from 3 stars to Hoi An 4-star standard, while promoting tourism services such as tours, laundry ...
b. Strategic diversification of products.
Due to the rising demand of tourists, hotels and
motels in Hoi An is growing in size, number and quality, fully meet the needs of tourists from luxury to budget. Everywhere in the streets of Hoi An appear everywhere find hotels and motels. According to statistics in 2008 in Commerce - Services and Tourism contributes more than 60% of GDP throughout the course pho.Tuy services not currently in Hoi An diversified, not serve all the needs for tourists
As so product diversification is also loaded diverse needs of customers. Based on this fact, the company does not only focus on the capacity to concentrate all hotel services that besides focusing on investment in other types of services such as inbound tours
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