Of the 1,500 respondents surveyed, 40% responded that they know one or more products in the product line. 65% have seen these products advertised on television and in magazines, and 25% have seen products on display in the store. The remaining 10% of those surveyed are not aware of the product line. The fact that the perception of the consumers lower half shows ads in magazines and on television has not attracted the level of interest of the consumers desire
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