1997: State is restricting retail distribution system is the only company 100% Vietnam. Shiseido, a well-known brand to penetrate VN only associating with a certain distributor, they selected Thuy Loc. Thuy Loc build retail system based on capital contribution of small shops below again, Thuy Loc mediate. 2007: Vietnam joining the WTO together with some commitment required to follow including the removal of government restrictions on retail distribution system. 2008 ~ 2010: Shiseido Shiseido Company Ltd. Vietnam called SCV. SCV by various measures such as hoarding source, set the people in the management system ... has hit retail outlets hole of small shops, in parallel with that SCV quietly building human resource classification system its own distribution. 2012: SCV obtain a license distribution rights in markets VN. SCV launched two critical attack, acquired equity participation Loc Thuy Thuy Loc cheap but could not sell, filed a lawsuit to block goods from small shops to squeeze purpose stores must concessions (SCV can wait up to 1 year, while the cosmetics shop blockade can not hold more than 3 months). When the shop collapse, last SCV's critical use, simply send people to the so-store rent and building Shiseido sea. The outcome was almost finalized. Shiseido after 10 years of waiting has flip truss, annexed the entire distribution system. Hoai Anh a swagger to the most luxurious Bentley Vietnam to this hole such dozen Bentley and reasonable in prison. Retail stores (actually it just like grocery considering the nature of business) shall be annexed, changes hands. And foreign currency, the viscera flowing earth. The Vietnamese had lost at home before the Japanese.
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