Some psychological characteristics for the price Businesses need to know that consumers often have the habit with the prices of certain items, due to the repeated during consumption. So the price is usually the standard to evaluate the quality of the product. If the price is too high in comparison with the familiar price then make the client feel that price is unreasonable, and if the price is too low, they will cast doubt on the quality of the product. So routine about the price of something is the measure to people consider it reasonable or not.
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