Open ended questions enable research papers to explore untapped aspects of consumer consciousness, in areas where researchers are involved in clarifying, thereby bringing new discoveries to the research. Potter and Hepburn (2015) should start by collecting important data such as demographic or psychological data, as well as consumer decision-making processes. Use questions to create a friendly atmosphere and comfort for the interviewee during the interview. Provide respondents with answer space, construct their answers, and ensure that the questions follow and follow the research objectives of the article.
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