Company Image and Brand Equity
Building company image and brand quality is a form to differentiate products with the Kinh right from the inception to now has gained quite a lot of success with the positioning, develop the right brand and consumers voted "Vietnam high quality Goods". By understanding the importance of the brand but the entire staff responsible Kinh always build and develop it in a sustainable way. And every action, gesture and speech must really pay attention, especially when in contact with customers because it affects the brand image of the company. Besides, red crown image on Kinh Do's logo represents the export market and always towards the five continents with loyalty, dedication. It will create a new breakthrough,
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