Opened the start: In today's economic market, more and more businesses, competition is increasingly fierce. To survive and thrive in this situation, in order to maintain market share, businesses must make known and respected. Every day, we hear a lot of news about the company known and respected as Toyota, Microsoft, Apple, Vinamilk. The reason behind is so popular and what the reputation of a company?
It is evident that the most important factor to create a brand, the reputation of a company is the price, social responsibility, customer service and PR, advertising. Then, they are good salesman, product quality and service ... There are many factors, but we can only name some of the above.
The key to making a well-known company and respected
1, CSR:
Corporate Social Responsibility is one of the latest management strategies that companies try to create a positive impact on society while doing business .
Social responsibility is a commitment now to continue business with ethical behavior and contribute to economic development while improving the quality of life of the workforce and their families as well as public Council and local society in general. Such as environmental protection and charitable organizations ...
2, Price
Price is the process of determining what a company will receive in exchange for their products. The price factor is the cost of production, markets, competition, market conditions, "the brand" and the quality of the product. The price you set for your product or service is one of the important business decisions that you make. Set a price that is too high or too low will - best - limit your business growth. Valuation of your product correctly and can enhance how you sell, provide the foundation for a business will prosper. Such as selling, promotion.
3, Customer Service
Customer service is the provision of service to customers before, during and after purchase. Customer service all companies want to serve the needs and preferences of customers, but they want to keep customers as the customer care of business strategy a strategy and staff training services customer care.
It benefits the organization because it helps build customer loyalty, repeat business, and positive word of mouth.
4, PR - advertising.
Advertising is the most important tool in marketing and advertising products services.Your can attract new customers, potential customers and new potential customers and encourage existing customers to spend more on products or services you. It can build credibility, establish and maintain the "brand" your business or unique identifier, and enhance your reputation.
5, the quality of the product.
The quality of good will help determine the the success of a business in several ways: customer loyalty - they return, repeat purchase and recommend products or services to others.Strong brand reputation for quality.
However, the Companies must work hard to maintain and enhance its reputation for quality, can be easily damaged by a news story about a substandard. eg Vinamilk is one of the leading dairy company in Vietnam and it was in Vietnam "Top 10 Brand". 1, social responsibility Vinamilk better performing social work and provide support for children in poor and remote areas, remote areas through charitable activities. Vinamilk spent VND15.8 billion in charitable work in 2006. 2. price Today, products Vinamilk is the most popular dairy products in Vietnam because of the policy of their reasonable prices. Although the race profitability of foreign dairy company, Vinamilk has maintained a price since 2008. 3, Customer Service Vinamilk community committed to bringing the best source of nutrition for the honor, love and responsibility to people and society. Vinamilk always do our best to provide consumers with quality products and hygiene with the goal of "the interests of consumers is the destination for Vinamilk" services through the perfect after-sales service and attitude attentive to customers. 4, PR Advertising Vinamilk understands the effects of advertising on consumers. The role of good advertising is to inform consumers about the products and services and influence attitudes, their beliefs, and their final purchase. They began a series of effective advertising strategy and tried a lot of interest from people. Today, more and more customers to buy their products and their brand has been extended beyond Vietnam South. 5, the Vinamilk committed to providing the best products for consumers. Vinamilk has invested in technological innovation to produce products heathful. The quality is being improved to meet the needs of consumers. The material is carefully selected. You are truly comfortable when using the products of Vinamilk. . The boolean: To make a company known and respected, each company must ensure that the price factors, social responsibility, service customer service and PR, advertising is the best of them. When you do that, the company will build its own brand. From there, they will get a lot of benefits as permanent customers, profits, confidence of consumers with new products ... Through the above issues, we can see to make a company known and respected as necessary and not simple.
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