Coca-Cola has a low valuation came about 20-25% compared to its price on the us market in order to cause price shocks, entice customers on his part. At the same time, Coca-Cola had to look to reach the last lowest distribution with "get Kitts Coca" (the small vehicles, this form of direct marketing and sales effectiveness). This method resulted in red Coca-Cola penetrate to take the corner, zigzag Street alley.
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