The cost and time spent to research to psychology, understands the needs of customers, those customers by age, by gender. For example: to please the customers FORD must offer warranty repair center for many long, wide open places. The professional team of staff need to have skills, know how to behave in every situation, the problem of the customer. For example, as the car is damaged parts, advice and reasonable alternative. To achieve so will spend a lot of time to train, to improve the skills of staff, brought the company's employees abroad for training, learning experiences, will spend a lot of the cost of training
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