For Lincoln, the company created a joint venture with Ador Welding Ltd. Company This is the right choice of Lincoln. Ador is a company in the Indian market, with more experience. the joint venture will help Lincoln Ador understanding of Indian culture, to avoid the lack of understanding of the markets they invest. Joint venture with Lincoln Ador help reduce cost more than the acquisition or new construction. Ador's future annual Revenue Growth of 20% and return on capital of the its 40% are enticing Factors That shouldnt be Considered attractive. Obviously working with Ador beneficial for both companies as Ador has a large market share in the product and welding equipment in India, as well as learn about the culture of India. Lincoln, the supply of capital, resources and powerful modern technology
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