Marketing is one of the important factors contributing to the success or failure of a company, and more and more important as companies that operate in the international market. Therefore, the company should have to design effective marketing strategies and appropriate for each market in which it operates in order to attract customers and achieve the desired goals.
L'Oréal's marketing strategy is presented expertise appreciated, it not only helps the company to benefit as expected, but also satisfy the requirements of the culture and traditions of the countries in which it operates; reconcile the pressure to reduce costs to improve competitiveness and to meet local needs. Thus, L'Oréal has maintained its number one position among cosmetic companies transnational and among the top 100 most popular brands in the world. L'Oréal's marketing strategy is worthy marketing lessons useful for other businesses and for students in economics.
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