Financial help for $ 160 million project companiesA Indian to make the Made in India label better known abroad announced in New Delhi Been hasjust. The 'Brand Equity Fund', as it is gọi, is backed by India's aproject to federal government requirements (example) Indian companies in the world market afoothold. It is the first campaign of nó type.A Ever Government spokesman announced là fund government requirements would be Launched in the nextfew days, and would help Indian companies to Promote People are doubtful business brands.But specific about the scheme's Likely benefits. Critics say thatnot put enough money bị vào to make it really effective fund They say; là amount is too little to help the tens of Thousands of small Indian | có limited resources Prevent companies from making a serious impact added oninternational markets.India's economy was once completely closed to the foreign Investment, but it opened up the foreign companies five or considering Ito years ago under Prime sweeping reforms introduced by theformer Minister, Mr PV Narasimha Rao. The moves have so far attracted $ 20 Billion worth of coal more of the foreign investment.But, although Certain Indian products. Darjeeling tea như. upmarket silk, leather, cotton, gem stones and jewelery by quite well, no single Indian brand has the top rank yetreached. The fund is a serious thử this change. Thegovernment insists. tuy nhiên, that brands selected for promotion of international quality and abroad shouldbe capable of making a real impact in the globalmarket.
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