Is the URC C2 Green Tea
One of the brand successfully applied to low cost market penetration stratery is C2. When C2 Green Tea newly launched, the price of each bottle of 360ml C2 is priced around 3,500 VND. This is a relatively low price compared to the market price of ordinary beverage. This product has been successful in attracting one extremely large customer base. After the first time, raising the price per bottle C2 URC 330 ml up to 4000-4500 VND and threw more C2 500 ml of green tea with preferential price of 5000 VND. Just like that until the present time, each 360ml bottle of green tea C2 and C2 respectively 500ml priced at 5,000 VND and 6400 VND. To a very low price when launching new products to the market, then gradually increase prices over time until return to the basic price in order to attract maximum number of customers.
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