marketing experts and manufacturers need to better understand the emotional needs of consumers and the new segment is growing in Vietnam to fulfill the demand of social recognition and product diversity.Although only in the 1290s, wishes and needs are prominent from the crowd are starting to shape the consumer culture in Vietnam. Not in the scope of the poor, personal products, whether they are gold-plated cell phones, high-end products such as specialty products hair care or skin care or the car import, class are spending more money on those rare items as a way to stand out in the crowd.Typically the car import market prices high. Hummer, Bentley, Mini Cooper and many other brands have become so popular in Hanoi and HCMC With the cars were over 110% import tax, a person can know the extent of the cost the wealthy Vietnamese willing to pay to be featured. Although this is only a small part (under 1%), this trend will continue and will take place in various ways. Just once to the commercial center of Hung Vuong (Tp.HCM), you will see both the kids are also beginning to Vietnam run by Korean and Japanese culture as a way of shaping personal style, clearly stand out from the usual standards. Obviously, the brand and personalized design will enable the brand and specialty products to enter the market by reaching directly with consumer demand on the differences and unique.
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