May said the threat for L ' Oréal is the stiff competition in the field of cosmetics brand. Do not focus on a field made for L ' Oréal go beyond the job not expected, so that's the main threat for other brands to be able to pass the profits of L ' Oréal easily. It is one of the threats against the company led to the severe recession and quite distinctly in all other countries. Thus for lower ability rather than be a higher increase for the company. As with most all products of the company lies in the ability for the people for the developing countries, but it can also pose problems, even those with the average from the slow development of the country. It also considered the threat of influence with the L ' Oréal group is due to the spending habits of consumers and led to the economic crisis that most countries would also have to undergo in the present. However, this can lead to the development of the market and the damage took place. It is one of the threat that the company facing competition with all the leading manufacturers in the us about the beauty plate. In the professional field, then known as clairol is considered the home of the American brand for hair color, with a ratio of 70% achieved shows that the market share of the u.s. market has been. Although L ' Oréal thrive on the hair, then plate is original compared to most profitable in all of the company's product line. If that comes to hair coloring is the business that the fight is probably the most competitive Clairol
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