In the past, most of the views of the companies related to the planning of marketing focused on marketing-oriented lead. In which Coca-Cola also envisaged under this perspective, Coca-Cola has been based on this perspective as sales-oriented. Coca-Cola doesn't care to consumers of their products, they focus only on sales revenues, the source of raw materials used, their brand. Coca Cola focused only on their product and ignore the interest of the consumers. Evidence that Coca-Cola had abused the water sources in India to manufacture products that are not of concern to the people.
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