From 2015, many big brands have gone into Vietnam markets as: Coffee Bean & Tea Leaf (USA), Gloria Jean Coffee (Australia), Angels in the US (South Korea), Passio, ... The author of this article claims that not only the foreign investors, as well as Vietnam investors realize the potential of this business. So, until now, a large number of domestic brand names appearing in this market. In particular, in Ho Chi Minh City, has a brand new name very much like: Effoc, Freddo coffee, Urban Station Coffee, Cactus, Buzz, ... The arrival of Starbucks in Ho Chi Minh City in early 2013 really confirm the explosion of take-away coffee in this field ... According to statistics of the International Coffee Organization, from 2008 to 2011, the consumption of coffee in Vietnam rose 65%. In particular, in 2010, Vietnam has increased by 31% in comparison with the other countries in the world. This point has proved the potential of coffee consumption in Vietnam will be high
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