Recently, the "corporate culture" has not been a new expression with organizations and the public. Many companies have not been afraid of investing in many resources to form and develop their own culture. "Make a difference" is a philosophy in business to improve the image of an organization under the eyes of society, community and clients. One of the factors making the difference is the culture values which are shaped, developed, recognized and popularized in many years. However, not all organizations can be aware of the concept and connotation of the culture they have. Although corporate culture now is a popular term, there are many ways of understanding leading to different definitions of corporate culture. In general, the corporate culture can be understood as all the culture values of an organization which are well-formed during its development period. It has great influence on all activities of a company as well as its workers. In fact, nowadays, the corporate culture is one of the important elements that many job hunters concern when they enquire about a company. Besides, a good business environment can become an effective tool to keep those current employees loyal to and dedicated to their organization.Banking is an industry whose success is based on the belief of the clients. Hence habit-forming, a unique corporate culture which can make good impression on customers is of greater importance for banks in general and for commercial banks in particular. Vietnam Joins Stock Commercial Bank for Industry and Trade-VietinBank is one of the top banks in Vietnam. Nowadays, the corporate culture is one of the greatest concern by both the leaders and officers of this bank. Therefore, I chose the topic "The impact of Corporate culture in Vietnamese companies: A Case Study of VietinBank, Hoan Kiem Branch" as graduation thesis topic in the hope that some findings and recommendations from the study could be a reference to help further developing a successful corporate culture for the branch.
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