First of all, the behavior of its customers were affected by personal factors. The goal of our company is young Pepsi. As such, our advertising has always been fun activities, exciting, noisy, exciting, crazy, discovery, adventure, sports and music. Then, our company applies Pepsi social factors, especially those related reference to marketing. Pepsi has links with the music artist most famous for years, such as Michael Jackson, Britney Spears, .... Pepsi advertised on the popular program with the same copy newspapers. Pepsi apply this strategy is really effective because households with fans, the people who love them will love Pepsi. In Vietnam now viewers like about the program on the family emotionally, psychologically hit the elderly, people with family when traveling away from home. So Pepsi should aim to be sentimental, emotional, it will also contribute to growth in the product section
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