+ First, notice advertising to attract attention of customers, raising purchase intent. Advertise informed primarily be done at the beginning of the product cycle.
+ Advertising recommendation was made on increasing the period. Its goal is to create attractive in customers for the product, the advantages of this product than other products make customers intend to purchase.
+ Advertising stimulus applied during maturity of the product, to stimulate rapid customer buying decisions. In the ads of this kind primarily advertisers offer attractive elements (eg purchase bonus round can buy 1 get 1, ...) to create a desire in the customer that comes to purchasing decisions.
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