Culture is a fundamental factor for the decision and the behavior of a person. Unlike the inferior species, most were the dominant instinct, much the way human behavior are savvy. Child growing up in society then learned the values, perceptions, preferences and basic behavior through family and other important institutions. The Vietnam when ever purchase also dominated by cultural factors bring ethnic identity to impact the value of options. The marketing people do need attention to these factors when designing marketing strategies or advertising messages, colors and designs of products, the attitude of sales staff.
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