increase the life cycle of a product is the second reason. every product has a life cycle, from the introduction to decline. Any company would want its products appear and stay long in the market. When a product has come to the stage of decline in this market, it still can have a new life in a different market. The entrepreneur needs to do is find a new market where the product can be sold again
Extending the product life-cycle is the second reason. All products go through a product life-cycle, from the introduce to decline. Any company always wants that their product can appear and stay long as soon as impossible on the market.
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