Introduction
Greenway Hotels Group owns more than 60 hotels throughout the UK. Recently they bought the small hotel chain based in Germany to implement the plan to expand the market of Greenway. CEO of Greenway decided that half of the new hotels in Germany will be retained and renamed part of the hotel group Greenway; the rest will be sold. OBJECTIVES AND OPINIONS OF Greenway: System business model diversification from business services accounted for over 69% hotel, rest collected from restaurants, offices, bar travel ... To satisfy all customer segments and each target client from the budget traveler to the elite. The intention in future: Greenway want owns 150 hotels in 5 years and participated 10 year outlook owns 300 hotels across Europe. To achieve the objective of this strategy, Greenway to consider and choose the perfect strategy to meet the requirements and long term plans of the organization as well as successful operations in foreign markets. Parent Country Nationals (PCNS) Patent Country Nationals is a human resource strategy, where the subsidiary is managed by staff from the mother country national. In this strategy, the indigenous workers in the mother country will be sent to assume important positions in the subsidiaries in the host country. And designated employees receive directly from its headquarters in the country their parents rather than the subsidiary in the host country. In this case, the parent company gave employees at its headquarters in the UK in the key positions in hotels in Germany. For multinational corporations, the strategy PCNS is a stylish center power management. In particular, important positions in operations in foreign countries and are organized by the staff of the headquarters. The subsidiary initially not too many right decisions for important strategic decisions are made at headquarters, so that the autonomy of the subsidiaries is limited. Recruitment process of this strategy consists of four phases: self-selection, creates the candidates may be willing to work under any circumstances, assessment of skills, and reviews decisions. Group allows self-selection-related decisions of the workers on the future course in the company to operate on the international market. In the next phase, the database of employees are prepared based on the elements of human resource needs of the international operations subsidiary. Then, the database was analyzed to choose the best and most suitable for global operations and this process is called evaluation skills. Finally, the best candidates will be identified and to the subsidiaries. Employees were sent from the parent company largely assumed high positions in the branch, they are people with professional qualifications high, with an experienced company is undertaken significant trust has been allocated. Eg, a senior officer from the UK headquarters is sent to the role of CEO in Germany. Advantages • Employees who are sent to the parent companies are familiar with the culture, objectives and strategy in company mother. • The value can be created by transferring core competencies for foreign operations through staff in the mother country national (PCN). • Help parent company can control and manage Management closely subsidiaries abroad. • Loyalty • The special skills and experience to be transferred from headquarters to branch through PCNS village • b. Cons • The difficulties in adapting to foreign countries: while Britain and Germany and in the EU but the culture of two completely different countries, for example the British and the Germans prefer to drink tea is like drinking coffee or wine . • Cost too much like training expenses, living expenses (including the cost of schooling for children of PCN, the cost of accommodation, resort for the whole family PCN .... And also the limbs Other expenses incurred abroad. • Opportunity for HR advertisement restricted: higher wages, more civil, more power were sure the PCN barriers. • The language barrier: "enter to country depending on," German English speakers are not bad problems at school do not like speaking English, they see culture and their language is a pride of the nation and therefore to facilitate the operation PCNS must know to communicate in German a proficient manner. HR • HR strategy, multinational corporations use local labor resources of that country to carry out business activities, eg Greenway using German CEO to manage the Greenway's activities in Germany. In this case, the parent company in the UK using the employee's native Germany to manage operations at the subsidiary, instead of using the staff at headquarters. According Radomska (2010), multi-HR strategy requires action at a number of foreign markets, so the market research was led independently on each market. The policies and procedures for human resources from parent company (headquarters) is usually changed to suit the requirements of the subsidiary and under the consent of the mother country. Each subsidiary is considered a separate business entity to make decisions and hold autonomy. Usually after 3-5 years after the implementation of the strategy PCNS, the organization will change strategy (PCNS => HR) to communicate down the barriers of language and culture as well as limit the control and intervention interference from the parent company. A. Advantages HCN have more opportunities in activities, such as promotion, salary increase .... local staff do not get cheaper as the cost of travel insurance and compensation for employees abroad. Potential customers in each country often prefer local products rather than foreign products, which often leads to increased sales. The work of the indigenous people in the host countries to help eliminate language barriers Language and culture reduces the need for training programs and raise awareness about the culture. b. Cons • Faced with difficulties in narrowing the gap between the managers of the subsidiaries and the managers at headquarters as the language barrier problems, conflicts of loyalty national, cultural differences. • The indigenous workers in the host country can only progress in their subsidiaries, and has no practical experience in international market can te.Cu, the staff of place in the subsidiaries have fewer opportunities to work outside their country, so they can not go further into the senior positions in the subsidiaries. • Allocation of resources and decision-making strategies restricted when the office is filled by the staff of the host country, so the managers of the company at its headquarters faced many difficulties in communication between the parent company and companies children. Third-country national (OP) company implemented this strategy with the aim of recruiting the best people for the positions available without distinction of nationality, religion, their culture. this is mixed strategy of citizens, expatriates and third parties, it is called the Third-country national (OP). In fact, large international corporations apply geocentric strategy and achieved many remarkable achievements on the global market. The management style of operating in the global TCN nothing but the purpose of attracting talent search and the best human resources. This is characterized by large transnational corporations, where corporations implement their business projects in the international market (Wiktor et al., 2008). It encourages career development and advancement opportunities for potential employees, regardless of nationality. However, during the search for employees from third parties, the government can intervene in the recruitment process by managing and tightly controlled immigration policy to enhance the employment of nationals in the host country. Besides, the implementation of BC is very expensive compared to the 2 strategies above because it requires staff training and development and many other moving expenses. It also has a number of requirements on the management of human resources with a longer time to complete before the workers can be transferred due to the complexity of operations worldwide. This strategy makes sense for companies pursue global strategies or transnational. In addition, it allows the company to use the best human resources and build a team of international leaders in a number of different cultures. A. Advantages • The multinational company can develop and train a team of executives to implement projects across the organization worldwide. • Provide development opportunities for potential candidates
đang được dịch, vui lòng đợi..