Mastering the mainstream media in past elections is tantamount to mastering the right to speak out. With the rapid development of science and technology, the rise of social media has also changed the way people receive. The culture and tactics of the campaign have also changed, from the original land war to the air war, the past of the British political figures evolved to be like a friend's side of the close, and the public can interact with the candidates in the community. Therefore, this article attempts to use a large amount of data to supplement the content analysis method, using Netvizz to extract data, from April 9, 2018 to November 24, 2018, from the announcement of the election to the end of the election day. Then with Phyton to visualize the data, image. In the process, it was found that the public for image, imaging and other more intuitive absorption of the text has a higher degree of participation, especially in the text has a strong personal color, the public in the community will be more discussed. Overall, soft information was more involved in writing. Chen Qimei fan page of the public for the hard information discussion is more enthusiastic, and the Korean Yu fan page of the public for soft information is significantly higher participation. Comparing the results of the 2014 and 2018 elections for mayors on the political map, the KMT's mayoral vote rose from 450,647 in 2014 to 892,545 in 2018. The DPP's vote fell to 742,239 in 2014 from 993,300 in 2018. The number of seats in the city council was increased from 24 in 2014 to 33, while the DPP's number of seats was reduced from 33 to 25. So there is a shift in the political landscape in this election. The impact of the social network's campaign as a whole, apart from turning the politics of the past into good friends with the people, is a shift in the political landscape.
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