I will continue to select toothpaste products as examples to clarify about the black box model.On the characteristics of the buyer, the Vietnam hasn't really interested in dental problems, with up to 90% of the people of Vietnam suffer the diseases related to dental problems such as cavities, gingivitis, bleeding fangs, etc. However, as more and more people are more interested in Vietnam on this issue and they realized that they needed toothpaste products (phase 1 of the decision) and start doing the later stage of the decision process.In the era of information technology, the customers tend to search for the information they need on the Internet and the mass media such as television. The marketing and advertising of the products on the internet and tv is one of the stimuli marketing promotion in order to bring awareness of the product to the customer. Moreover, current customers tend to read the product reviews on the internet from the web site or facebook, ... If the client does not know the product, then the company will not be able to sell the goods so that the company could have to pay a sum of money to promote the product and get the positive reviews from the site, facebook in order to convince the customer to buy and use their products. From there, stimulating good marketing promotion can be achieved to meet the needs of the buyer's purchase.
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