High involvement need more in-depth understanding about the item used, it requires Grace after finding out the information then she must come to the shop directly review on the oven that she needs. So the new oven of Grace despite the upheaval in the change but not enough interaction with customers should not become high involment. Find information on the internet has just opened the awareness as well as the concept of Grace about shopping online instead of classical. You have selected to view and compare the review on the net, read and learn about product information, price comparisons and, thanks to the information accepted from him on the internet during the stop and search of information needs of customers come back strong. It was made entirely of mind storage and purchase habits of consumers and before. Search engines such as google in combination with the site gives people t use cheap information efficiently and quickly. The user can know all of the information in any place that does not need to go to the store. On the other hand, the information overload is also a difficult problem of consumers. They will be confused with too much information and a product they are using. Requires discernment and selective information of customers.
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