A person's reference group, including the influential group direct (face-to-face) or indirect to the attitude or behaviour of that person. The Group has a direct influence on a person called the group members. It is the group to which the person is involved and there is interaction. Have the Group's primary group, as family, friends, neighbors, and colleagues, who have regular communication ties. The primary group is usually more formal in nature and at least requires more frequent communication ties.
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