Chapter 2:
The author has a system of theoretical issues of themes including the concepts and basic definitions. At the same time, the author also points out the role and functions of study subjects. Besides, the importance of the study subjects were also highlighted.
Next, the authors also point out the concept SWOT profile. Through SWOT analysis, business will clearly see their targets as well as the elements inside and outside the organization can influence positively or negatively on the business objectives set. In the process of strategic planning, SWOT analysis serves as a most basic tools, you can effectively help the overall look is not only about the company but also the factors always influence and decision to the success of your business.
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