The desire for beauty in life increasingly necessary for men and women not only that the hair products, cosmetics, fragrances, skin care and hair growing. One of them is the beauty industry. These days, for everyone not just to please women but men are also very interested. The various beauty products to meet the demand, so the beauty industry is indispensable in modern life like now. Until 2005, Vietnam joined the World Trade Organization, WTO, now has full participation in regional activities in particular and the world in general. This brings opportunities and challenges for more than 500 enterprises producing cosmetics Vietnam SMEs. Production of cosmetics in Vietnam is very diverse in type and number. The industry is now producing material is poor and fragmented, cosmetics production capacity in the country today can only meet 50% of demand. The cosmetic manufacturers in Vietnam are exporting to some markets, such as Bangladesh, Pakistan, Laos, Cambodia, Singapore ... is very limited.
Implementing the policy of the Government in Directive No. 24 / CT-TTg dated 09.17.2012 on strengthening the campaign "The priority for Vietnam Vietnam," the last time the cosmetics domestic production increasingly dominate the market, gradually replacing imported cosmetics export, contributing in no small part to confirm the quality of cosmetics and cosmetic capabilities Vietnam. Businesses invest in more modern equipment to meet production requirements and intense competition on price in the market, especially imported cosmetics belong to countries with a strong industrial development powerful. But to implement these changes permanent aesthetic habits and Vietnam occupy our confidence, which requires the active participation of the media system, to gradually change habits and create the confidence Consumers
The positive response and synchronize the components of society is extremely important factor ensuring the use of cosmetics under the motto "The priority for Vietnam Vietnam", this policy will Help comes to life and sustainable development, changing habits like using imported cosmetics. (Bad cheese)
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