The theory says about the structure of activities related to two concepts: gulf of execution and gulf of evaluation. It is goal-oriented criteria. Users who have the criteria, target, so they thinking how to achieve those goals, the user will have the action. So the interface they are using will have but a response to perform that action. The feedback that users evaluate whether has met and satisfied the original goal. This helps to reduce the awareness to users.The reason that regular users on the mobile web applications is due to the convenience, viewed the video, information, there is also the possibility of purchase. The purpose of the mobile web is to meet the needs of users.
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