Thuật ngữ viral marketing được giáo sư Jeffrey F. Rayport ở Trường kinh doanh Harvard (Mỹ) nhắc đến trong bài báo The Virus of Marketing (Quảng cáo kiểu virus) trên tạp chí Fast Company vào tháng 12/1996.
The term viral marketing is Professor Jeffrey f. Rayport in Harvard Business School (USA) referred to in article The Virus of Marketing (viral-type ads) on Fast Company magazine in December 1996.
The term viral marketing is Professor Jeffrey F. Rayport at Harvard Business School (USA) mentioned in the article The Virus of Marketing (Advertising type virus) Fast Company magazine in October 12/1996.